Buddy’s Gateway Delivers 46 Percent Increase in Conversions

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Buddy’s Gateway Delivers 46 Percent Increase in Conversions and 101 Percent Increase in Policy Orders for Berkley Accident and Health’s Vigilance Occupational Accident Insurance

RICHMOND, VA (May 17, 2022) -- Buddy, a leading insurtech startup, today announced first quarter results from a distribution partnership with Berkley Accident and Health’s Vigilance program, which offers individual occupational accident insurance for healthcare workers and students. Since its launch, Buddy’s Insurance Gateway has delivered a 46 percent increase in conversions, resulting in a 101 percent increase in orders.

“Our team at Berkley Accident and Health searched for a technology partner to make the Vigilance program easily available across the web,” said Susan Clarke, President, Special Risk Division, Berkley Accident and Health. “Thanks to Buddy, our Vigilance insurance offering can be added to any website via an embedded element in less than 24 hours. Buddy’s software also streamlines the purchase process for our customers, making the leap from detailed coverage information to application and check-out quick and efficient.”

Buddy’s Insurance Gateway enables Berkley Accident and Health to:

  • Market Vigilance directly to healthcare workers and students through a Buddy-powered B2C commerce site: https://www.vigilanceinsurance.com/.
  • Distribute Vigilance across the web. A personalized embed element enables any approved site to add a Vigilance insurance offering, including properly licensed brokerage firms, nursing schools, hospitals and member organizations.
  • Cut down on costly engineering hours. Low code software means anyone can add the Vigilance element to their site, without engineering expertise and building a User Interface.
  • Improve conversions through a more user-friendly interface. Buddy’s Gateway replaces the traditional web form with easy-to-use software that omits redundant or irrelevant fields, provides real-time validation and acceptance, and enables payment through Stripe.
  • Unify the data and analytics of every sale of the product, including attribution and behavioral tracking.

“Buddy initially built the Insurance Gateway to improve the distribution and implementation of the accident insurance products we already offer,” said Charles Merritt, Buddy co-founder and CEO. “But we heard the need for a simpler, faster way to get to market from the insurance industry. We knew our technology would improve the selling of insurance on both sides of the Gateway — from the insurance carriers to the brokers and any other e-commerce platform.”

Buddy is fully licensed to power insurance across multiple lines of business, including Property & Casualty, Travel, and Accident & Health. Capabilities are always expanding and new products can be onboarded in a matter of days.

About Buddy

Buddy’s industry transforming Insurance Gateway is the simplest way for software companies to manage and sell insurance products to customers. Built for businesses but designed for developers, Buddy's single, forward-compatible connection enables software companies to offer and manage insurance without costly engineering hours. Buddy is based in Richmond, Va., and is an alumnus of Techstars and Plug and Play Accelerators. Buddy was named a 2019 “Outdoor Innovator” by Outside Magazine and an “Insurance Innovator to Watch” by Digital Insurance. Buddy is funded by Atypical Ventures, Sequoia Scout Fund, CIT, Techstars, and Plug and Play, as well as angel investors. To learn more, visit https://buddy.insure/. Follow Buddy on Facebook, Instagram, Twitter and LinkedIn.

About Berkley Accident and Health

Berkley Accident and Health is a member company of W. R. Berkley Corporation, a Fortune 500® company. Berkley Accident and Health provides an innovative portfolio of accident and health insurance products. It offers four categories of products: Employer Stop Loss, Group Captives, Managed Care (including HMO Reinsurance and Provider Excess), and Specialty Accident. For more information, please visit www.BerkleyAH.com.

Products and services are provided by one or more insurance company subsidiaries of W. R. Berkley Corporation. Not all products and services are available in every jurisdiction, and the precise coverage afforded by any insurer is subject to the actual terms and conditions of the policies as issued.

Media Contact
Kellie Pelletier
PR Consultant for Buddy

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